Deconstructing Ads
In the first ad, Kotex attempts to sell its product by suggesting that it is the polite and proper thing to use. This sort of ad could never be used in today’s world of advertising. Now-a-days the ad would have to get our attention by using an eye-catching image or phrase, like in the second one. It uses a picture of a good-looking woman and uses short sentence fragments to sell the feminine napkins. In this day and age its all about the first impression. I can honestly say that I wouldn’t even think about reading the first ad not only because I’m not interested in buying feminine hygene products, but also because I really don’t want to read all of those words.
